Are You a Business Owner?
Do you want to take control of your money, improve profits and generate more cash?
Free Business Money Mastery Checklist + Intro Training
Download Your FREE Business Money Mastery Checklist + Introductory Training
This includes all the steps you need to take to get in control of your money, improve your profits and generate more cash. Enter your email below.
If You Want To Be Rich Long-Term, You Need To Take Control of Your Money
First of all, congratulations on taking the first step in learning about your money!
Learning about business finances isn’t usually at the top of most business owners' lists. But as Robert Kiyosaki, the author of Rich Dad, Poor Dad, said,
“Accounting is possibly the most boring subject in the world. It can also be the most confusing. But if you want to be rich, long term, it could be the most important subject.”
Now, as a recovering accountant myself, I just can’t agree that accounting is boring; surly not.
Not in my household – my partner is an accountant too, so we love the numbers. Oh dear, I think I’ve just made myself sound really boring!
I am an accountant, but an accountant with a personality (I know, hard to believe).
That’s why as soon as I became an accountant, I decided to use my powers for good, instead of tax!
I’ve spent the last 20 years coaching, mentoring and consulting with hundreds of business owners.
I’ve used my accounting powers to help them take control of their money, to improve profits and generate more cash.
I Know, Accounting Is Confusing and Possibly Boring
One thing I have found Robert Kiyosaki to be right about is that everyone finds accounting confusing!
Accounting is way too complex and hard to understand, but as Robert Kiyosaki says, it could be the most important subject to know.
To help business owners, I’ve created a program that strips away all the crap and jargon created by accountants (don’t tell them I said that – I’ll lose my club membership).
I’ve narrowed it down to just six key fundamental steps you need to understand and implement as a business owner, that will:
- give you control of your money,
- help you to improve your profits, and
- generate more cash to build your wealth.
The course is called:
The Business Money
Mastery Program
The 6 steps to get in control of your money, improve profits and generate more cash
Start with the FREE Checklist + Introductory Training
To show you what I do to help you get in control of your money, I've put every step I take in the course into a checklist which you can download for free below.
This includes calculating your break even, preparing budgets, cash flow management, cash flow forecast, profit and cash improvements , financial reporting and much more.
I’ve also recorded a introductory training series that brings the checklist to life with real examples from some of my clients.
I know these resources will help some of you get in control of your money without me.
But the reason I'm giving this away is to help as many business owners as I can and then to offer you more support to implement these steps, if you need it. So please:
- download the checklist,
- watch the training series, and
- if you'd like some help, check out the program.
The details of the program will be available when you download the checklist.

Download Your FREE Business Money Mastery Checklist + Introductory Training
This includes all the steps you need to take to get in control of your money, improve your profits and generate more cash. Enter your email below.
About Your Coach
I’m Toby Hollington, the founder of SMART business coaching.
I’m an accountant with a personality (I know, hard to believe). I’ve spent the last 20 years coaching, consulting and mentoring business owners, and I know how hard businesses can be to run.
There’s no magic bullet or quick fix to being successful (regardless of what people tell you).
There are, however, fundamental principles that if you implement can significantly improve your odds of being successful.
This includes calculating your break even, understanding your costs, having a financial forecast and budget, having a cash flow forecast, management reporting profit and cash improvement and much more.
That's why I developed SMART business coaching to teach business owners the fundamental principles to implement in their business to be successful.
This starts with getting in control of your money. Understanding your numbers is the foundation of a successful business.
Numbers are the language of business. They show what’s working and what’s not.
As a business owner you don’t have to be an expert on the numbers, but it is important that you understand the basic principles.
That's why I created this program.


Barry Monczko
Shaver Shop
When we first enlisted the help of Toby, I would have never, ever imagined the outcome.
At the time, I thought we were doomed, and it would be easier to declare bankruptcy.
We owned two high earning franchised businesses, but we had absolutely no money to cover the costs of running them. We are educated, intelligent, conscious, skilled people, who just could not figure out why it wasn’t adding up.
Over time we were able to work smarter, so the cash flow problems that once plagued us, gradually became a distant, but bad memory.

Elysium Hair
Kate Henderson
I have been working with Toby from SMART business coaching for over 10 years.
He helped us get the courage to go into business and has been instrumental in helping us with personal and business growth.
Toby is very good with financial coaching and ensuring you measure the key numbers and also with the soft people side, helping us understand and manage ourselves and our team.
He is also very good with marketing and is always up with the latest innovations and trends. I highly recommend his services.

Highlife Homes
Elyse Hickey
Toby has been an absolute asset to our business.
He has helped us implement invaluable financial management, software, systems and procedures to assist with the company’s growth.
He has helped us employ a fantastic team which has made all the difference to operations and also made running our business a lot more enjoyable.
He has helped improve our marketing, and since working with Toby we have been growing strong and look forward to our biggest year yet.